What MAP is, why it matters, and how FastCompete helps brands and retailers detect infringements and react quickly across stores and marketplaces.
Minimum Advertised Price (MAP) is the lowest price a manufacturer or brand permits a retailer to advertise publicly. MAP doesn’t dictate the final selling price; it restricts the publicly advertised price to protect brand equity, channel harmony, and fair competition.
FastCompete continuously monitors your catalog across e‑commerce sites and marketplaces to flag MAP violations in real time, complete with evidence and context for action.
Automated, scalable, and accurate—purpose‑built for high‑SKU catalogs.
We track retailers, marketplaces, and regional sites, capturing advertised price, promotions, and shipping to compute true landed price.
EAN/GTIN/MPN and title normalization reduce false positives. Variant awareness ensures MAP checks on the correct SKU configuration.
Receive alerts when advertised price drops below MAP thresholds, with screenshots, timestamps, and historical context.
See which sellers trigger the race to the bottom, how often they violate, and which products and regions are most impacted.
Turn detection into action with built‑in workflows.
Notify internal teams and partners with templated, brand‑approved violation notices and evidence attachments.
Understand seller history, recurrence, and network links to prioritize enforcement where it matters.
Track remediation steps, response deadlines, and outcomes per SKU and seller with an auditable trail.
Set grace periods, regional exceptions, and promo carve‑outs while keeping core MAP intact.
Measure violation rate, price compression, and recovery time to quantify program impact.
Archive screenshots and change logs to support escalations with distributors or marketplaces.
See how FastCompete detects violations and helps you enforce compliance—fast.